What to Look For in a Web Design Company
So you decided it's time to take your business to the next level and hit the online market for leads? Good for you! Many business owners do not realize the importance of online marketing and leave thousands of dollars on the table every month. This happens when people are looking for your specific product or service, but aren't necessarily familiar with your business name or branding.
A good web design company realizes the potential for online leads and will not settle for a static 'set it and forget it' site. Your website is the online representation of your business, and like your quality products and services requires a heavy amount of research and testing before launching. In addition, an excellent website needs tweaking every once in a while and fresh content; a stagnant presence on the internet is almost as bad as no presence at all because search engines love to see that a business is actively engaged with its clients.
A good web design company realizes the potential for online leads and will not settle for a static 'set it and forget it' site. Your website is the online representation of your business, and like your quality products and services requires a heavy amount of research and testing before launching. In addition, an excellent website needs tweaking every once in a while and fresh content; a stagnant presence on the internet is almost as bad as no presence at all because search engines love to see that a business is actively engaged with its clients.
For a website to be easily tweaked and edited, it is important to find a content management system that is both reflexive and widely available. Some of the most popular content management systems (CMS) include Wordpress, Joomla, and Drupal. Be sure to speak to your web design company about which CMS would be best for you and your business, as each CMS has its own unique pros and cons.
In addition to choosing a content management system, consult with your web designer about search engine optimization. Where humans view websites as images and text together in an aesthetically pleasing array, search engines view websites entirely differently.
In addition to choosing a content management system, consult with your web designer about search engine optimization. Where humans view websites as images and text together in an aesthetically pleasing array, search engines view websites entirely differently.
It is vitally important to optimize a website for search engines otherwise it will be impossible to be found for your key phrases. A good web design company will either employ a search engine optimizer or possess the skill set on their own to perform the optimization. In short, the web designer creates the concept and design for the website; as well as either creating or using content from the client in order to establish a presence on the internet. From there, the SEO takes the website and optimizes for various key phrases; with the eventual goal of driving increased traffic and ultimately leads to your business through the website. For example, if you are a plumber in Grand Rapids, one term you may wish to be optimized for is "plumber Grand Rapids MI" or "Grand Rapids septic cleaning."
There are numerous web design companies to choose from, hopefully this article has given some insight into sorting through and picking out the best one for your business.
There are numerous web design companies to choose from, hopefully this article has given some insight into sorting through and picking out the best one for your business.